Email that lands, on domains that can take a hit
Separate sending domains so your core domain stays clean. SPF, DKIM and DMARC set up correctly. Warmup, inbox placement and blocklist monitoring on Microsoft 365 or Google Workspace.
Go-to-market engineering for growing sales teams
Find the one stage slowing your pipeline. Then build the system that fixes it.
I build the go-to-market systems behind owner-led B2B sales teams: outbound infrastructure, deliverability, follow-up and the automation that ties them together. Every engagement starts with your numbers, not a tool.
20-minute call · Your numbers, not a pitch · No obligation
- Reach2,000 prospects / month—
- Acquire40 meetings booked2.0%
- Convert4 deals closed10%
- ExpandClients stay 18 months—
Sound familiar?
You have a sales motion. The system behind it is held together with tape.
The teams I work with sell a high-ticket offer to a short list of named buyers. Outbound is how they grow, and it breaks in predictable ways.
- Microsoft or Google is blocking your reps for "suspicious sending patterns."
- Bounce rates are past 10%, and nobody can say which list caused it.
- Cold email runs across several brands, domains and tools, and nobody owns the whole setup.
- Your IT partner keeps unblocking users by hand, but the blocks keep coming back.
- You're worried one bad campaign could take down the domain your whole business runs on.
- You have salespeople, but the founder still books most of the meetings.
Go-to-market engineering
What I build
Go-to-market engineering is the plumbing between your offer and a signed deal. I work on three layers, inside the accounts you already own.
Lists, sequences and follow-up that run on schedule
Verified lists with one master bounce file. Sequences in the tool you already use, like Outreach, SalesHandy or HubSpot. Reply handling and CRM stages your team actually keeps up to date.
AI for the tedious parts, checked by a person
Prospect research, personalization, reply routing, meeting prep and weekly pipeline reports. Every automation is tested over many runs before it goes live, and documented so your team can run it without me.
How I find what to fix
The RACE check
A system only moves as fast as its slowest stage. Speed up anything else and nothing changes. So before I build anything, I walk through your funnel one letter at a time and ask for the numbers.
Reach
How many of the right people hear from you each month?
List building, new channels, and more sending capacity that doesn’t burn your domains.
Acquire
How many of them book a meeting?
Offer and copy tests, faster replies, and follow-up that doesn’t stop at step two.
Convert
How many meetings turn into revenue?
Pre-call research, follow-up after every call, and pipeline stages that show where deals stall.
Expand
How long do clients stay, and what do they buy next?
Renewal and referral prompts, cross-selling across your brands, and account check-ins on a schedule.
The stage with the worst conversion rate is almost always the bottleneck. That’s where the work goes, and it’s often not where you expected.
The process
From first call to a system your team runs
The goal is a system that works with or without me. If you have to call me every time you launch a campaign, I’ve become the bottleneck.
- Step 01
Diagnose
A RACE check on your real numbers. We agree on the one stage to fix first.
- Step 02
Plan
Break the goal into small, concrete actions until each one can start this week.
- Step 03
Build
I build in your accounts: your domains, your CRM, your sequencer. Nothing you’d lose if we stopped working together.
- Step 04
Hand over
Documented, tested, and owned by your team. You shouldn’t need me to send an email.
- Step 05
Measure
We track the stage we fixed. Once it stops being the bottleneck, we move to the next one.
Who it’s for
Who I work with
Good fit
- An owner-led B2B company with roughly 10 to 75 people
- A growing sales team of 3 to 20 people
- A high-ticket offer sold to a short list of named buyers
- Outbound email is a main growth channel, or you want it to be
- Based in the US or Canada
Probably not
- You mainly need more website traffic or ecommerce sales
- You want a list blasted, not a system built
- You’d rather not share pipeline numbers. I can’t fix what we can’t measure.
FAQs
Questions people ask before the first call
What is go-to-market engineering?
It’s the technical work between your offer and a signed deal: the sending infrastructure, data, sequences, CRM and automation your sales team relies on. A consultant tells you what to change. A go-to-market engineer builds it, tests it and hands it over.
Is this just cold email?
Cold email is where most of my clients start, because it’s their main channel and usually the first thing to break. But the RACE check decides the work. If your bottleneck is converting meetings or keeping clients, that’s what we work on.
Will outbound put our main domain at risk?
Not when it’s set up properly. Cold outreach runs on separate sending domains, so a block never touches the email your business runs on. Protecting your core domain is the first thing I check.
Microsoft is blocking our users right now. Can you help?
Yes. It’s one of the most common reasons people call. Blocks usually trace back to bounces from old or purchased lists, sending patterns or missing authentication. I find the cause, get your reps sending again and fix the process so it doesn’t come back.
What tools do you work with?
Microsoft 365 and Google Workspace, HubSpot, Outreach, SalesHandy, mail merge tools, and the CRM and sequencer you already use. I work with what you already pay for before suggesting anything new.
How does pricing work?
Every engagement is scoped after the first call, once we know the bottleneck. You see the scope and the price before any work starts.
Who will I work with?
Me. I run every engagement directly, from the first call to the handover.
Next step
Find your bottleneck in 20 minutes.
Bring your numbers for reach, meetings, closes and repeat business. We'll find the stage that's holding the rest back, and I'll tell you honestly whether I'm the right person to fix it.